How to Optimize Your Paid Lead Gen Strategy (Plus What Not to Do)
CEO, SparkTank Media
Jeff Lobb is the Founder & CEO of SparkTank Media – a Consulting Firm specializing in Real Estate Technology, Productivity & Mobile Strategies. A renowned Speaker, Trainer & Coach, and the former Vice President of Technology & Innovation for EXIT Realty Corp. International, Jeff has been a Realtor® for more than two decades. With his diverse background being a Top Producer, a Brokerage Owner, and having had extensive experience with Mobile, Tech, & Internet with both startups & Fortune 500 companies, Jeff knows Real Estate and tech inside and out, from the ground up. Approaching Technology for Real Estate with the mindset of a Real Estate Professional – from Mobile devices to Listing Presentations to Social Media – Jeff knows how to talk the talk, because he’s spent many years walking the walk. Technology is changing the way we communicate and the way we do business. Jeff firmly believes that with the right use, the Tools & Technology available to agents today are key to creating better client experiences & closing more transactions. Being fluent in the three languages of English, Real Estate & Technology, Jeff prides himself with being able to break it down for even the most non-technical of audiences. Jeff Lobb finally makes Technology for Real Estate simple.